Social Media Marketing

So­cial media mar­ket­ing is the use of so­cial media plat­forms and web­sites to pro­mote a prod­uct or ser­vice – it is an in­cred­i­ble and es­sen­tial el­e­ment of dig­i­tal mar­ket­ing. From Face­book to In­sta­gram to YouTube and be­yond, so­cial media ad­ver­tis­ing al­lows you to pin­point your exact cus­tomer pro­file, from gen­der to in­ter­ests to in­come. Your brand can con­nect with your like­li­est buy­ers using be­hav­ioral tar­get­ing, geo-tar­get­ing, and so­cio-psy­cho­graphic tar­get­ing. Linagor will man­age your ads every step of the way, from strate­giz­ing and tar­get­ing to ex­e­cu­tion to track­ing and im­prov­ing the re­sults.

Most so­cial media plat­forms have built-in data an­a­lyt­ics tools, which en­able com­pa­nies to track the progress, suc­cess, and en­gage­ment of ad cam­paigns. Com­pa­nies ad­dress a range of stake­hold­ers through so­cial media mar­ket­ing, in­clud­ing cur­rent and po­ten­tial cus­tomers, cur­rent and po­ten­tial em­ploy­ees, jour­nal­ists, blog­gers, and the gen­eral pub­lic. On a strate­gic level, so­cial media mar­ket­ing in­cludes the man­age­ment of a mar­ket­ing cam­paign, gov­er­nance, set­ting the scope (e.g. more ac­tive or pas­sive use) and the es­tab­lish­ment of a firm’s de­sired so­cial media “cul­ture” and “tone.”